Papier & Cie
Self-initiated concept project — a brief we set ourselves, not a client engagement. The business named here is hypothetical.
Brief
A hypothetical stationery and paper-goods maker moving off a generic storefront template. The brief: a catalogue, cart, and checkout that carry the same editorial design discipline as a flagship marketing site, rather than a bolted-on plugin cart that looks like a different website.
Approach
Product photography sits in the same bordered, non-full-bleed frame used elsewhere on a ruled site, so the catalogue never breaks the visual system to look "more like a shop." Variant selection, quantity, and the cart drawer were designed as one flow, not three separate plugin screens stitched together.
Craft notes
This is the one project in the set backed by a real photograph rather than an SVG motif — a deliberate choice, since selling online is a discipline this studio wanted to prove with an actual product shot, not just a diagram.
Outcome (design intent)
Designed so a first-time online seller can launch a real catalogue without a generic template eroding the brand it’s supposed to sell.
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Six were self-initiated. Yours would be the first real one.