Branding & Visual Identity
A visual identity disciplined enough to build a website on.
A logo made in a font and a different colour on every channel reads as unmanaged, not characterful. This builds a small, deliberate identity system — mark, type, colour, and core applications — to the same standard as this studio’s own mark.
This is for you if…
- You've never had a real visual identity — just a logo made in a font.
- Your colours, type, and mark are inconsistent across your site, your socials, and your print materials.
- You're planning a new site, sign, or packaging and want a system to build all of them on.
- You want the identity documented, so anyone (a printer, a future designer) can use it correctly without asking you.
Probably not the right fit if…
- You already have a strong, consistent identity and just need it applied to a new site — go straight to Website Design.
- You need a full multi-brand system (parent brand + sub-brands) — talk it through with us first.
What's included
Discovery
A working session on what the business does, who it’s for, and what it should never look like.
Mark development
Original mark construction (never a stock icon, never a font set large), built from a real conceptual reference to the business, with a documented construction grid.
Type & colour system
A primary and secondary typeface pairing, a defined colour palette, and usage rules.
Core applications
The mark and system applied to the essentials: business card or equivalent, a simple letterhead/invoice template, and a social avatar/cover set.
Guidelines document
Clear space, minimum sizes, incorrect usage examples, and file formats delivered (vector + web-ready raster).
Full ownership on delivery
Source files and guidelines are yours, no retained licence.
How it runs
- Discover — brief, references, and constraints confirmed in writing. ~1 week
- Design — mark concepts developed and refined to one direction. ~2 weeks
- Build — full system and guidelines finalised and delivered. ~1 week
Price & buy
from €2,900 HT (€3,480 TTC)
from €2,900 HT (€3,480 TTC) — Brand Identity Kit.
Fixed at 1 for this package.
Fixed price · You own the code and content · Free cancellation or reschedule up to 24 hours before kickoff.
FAQ
How many logo concepts do I get to choose from?
We develop from one strong, well-reasoned direction rather than a lineup of unrelated options — the Discover step exists so the direction is right before design starts. Refinement rounds are scoped at kickoff.
Do you design packaging or signage?
Core applications cover the essentials (card, letterhead, social); packaging, signage, and larger print runs can be scoped separately once the system exists.
What files do I actually receive?
Vector source files, web-ready exports, and the guidelines document — everything needed to hand to a printer or a future developer.
Ready to start the identity system?
See a fixed price before you talk to anyone, or tell us what you’re building.